Let’s look at the "Blood Moon" as a product or services
because it happens so rarely everyone wants to see it. One of the best
things that you can do for your marketing strategy is
building up some anticipation about your product, site, and more. The more
excited people get over your new products and site pages, the more effective
they will be. Take your cues from last night’s Blood Moon. So why was the
Super Blood Moon so cool? This super moon was particularly special,
because it coincided with a lunar eclipse, which gave it its distinctive pink
color, and earned it the title "Blood Moon".
The last time this happened was in 1982; the next will be in 2033.
Super Blood Moon NYC
Super Blood Moon NYC
This event was talked about heavily before it actually happened
last night, giving people the chance to get excited about the seeing it, and
gain the "must see" mentality that often comes with anticipation.
Think of your product like Christmas morning. Half of the magic of it is the
waiting to get it. Sunday 9/27/2015 was what everyone wanted the
anticipation for seeing the moon was in high demand the market wanted to see
the “Blood Moon". They didn't want to see Saturday's moon
and they don't even want to see Tonight's moon it was all
about Sundays. So here are 3 tips that can help you build anticipation
for your product or services.
1. Put the Focus on the People, Not the Product
Don't push the features of your
product or services, for example. Most people don’t care, and the ones who do
can easily find that information on your website or product literature.
Instead, emphasize how your product affects your customers. Talks
about how it can make their lives easier. When you launch a product,
everyone in your company is probably excited, and it’s easy to assume your
customer feels the same way. But they don’t. They care about their problems
and how your product is going to fit into their life. So, that’s how you have to frame
your marketing. Don’t just talk about what your product does or why it’s
superior; show them a compelling picture of how it’s going to make their life
better. That’s what gets people excited.
2. Turn Your
Product Launch into an Event
When you’re launching a new product, if you have the budget
for it, throw a big press event for your product announcements. If not, at
least have some kind of online event. If you make a big deal about your product
launch, both your potential customers and the media are likely to take it more
seriously, and it’ll be reflected in your product sales.
3. Draw out
the Suspense for As Long As You Can
To make use of this strategy in your own company, take your
hottest product and deliberately release very, very few details about it. The
mystery will drive your customer base into a frenzy.
So let’s be honest without the proper anticipation strategy behind
the Blood Moon event no one would have really cared to see the Blood Moon.
They wouldn't have cared
because they wouldn't have known about it. Of course you
would have had some people outside during the time it was happening but trust
me they wouldn't have been sharing it all over the internet.
I hope you’re able to take the 3 tips I provided to start and create your
anticipation marketing strategy.
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