Bitch Better Have My Money - Rihanna "Marketing Greatness"

Rihanna "Bitch Better Have My Money. Wow I love her new video for a lot of reasons but mostly because of its marketing greatness. This is the latest entry to my short marketing videos geared toward helping small business owners understand the world of marketing. So with out further a duo lets get right in to my video blog post then in to the key concepts that made this video such a huge viral success. 

Listen to see why this video is "Marketing Greatness"

Now Enjoy "Marketing Greatness": "Bitch Better Have My Money" BBHMM

Learn how you can create "Marketing Greatness": Below learn how to apply the same marketing tactics used in  BBHMM for your small business marketing idea

5 Elements of Anticipation Marketing

Have a world class product or service. This cannot be overstated. Having a product/service that is so good people are compelled to talk about it, even buzz about it is essential and worth aiming for.  Rihanna took a major a hit song let it play word wide to gain maximum exposure. (people love music), and this made it easier to release her video. To the delight of her record label, and us the viewers and listeners of her music.

Innovate. Find out of the box ways to solve related problems that your current customers will respond to. Rihanna has done this to a degree with the Bitch Better Have My Money, (BBHMM) by giving us a great song with a nice hook and easy to remember. Now she has invited consumers to share in the visual excitement of the video as well.  

3rd Party Validation. A by-product of having a world-class product or service, this goes beyond testimonials. Having highly visible people in your industry, even a celebrity, rave about your product not only helps build anticipation in the short term, but compels them to act. Now not everyone knows a celebrity but you can work with local people in your area that are well known and respected.

The Press and Blogs. This is what Rihanna has been masterful in doing. With each song she release there is more and more buzz, mentions, and hype. It seems a subtle hint or suggestion is released with greater and greater fervor as the day draws near of the release of her hit song BBHMM.

Deliver. After the sale, helping customers make the most of their investment in your product or service is critical to building anticipation for future products. Rihanna focuses on the customer experience after you listen to her single and followed it up with (BBHMM). Thus, she has a loyal following.

Shock and Awe Marketing

Shock Value' in marketing and advertising has become a staple to companies that know the value of attracting the attention they need to conquer their competition and pull in profits as a result. 

I'm sure you've heard the term "shock value" before. Well that's what this what BBHMM video marketing tactic is all about. Shocking your her listeners. She used vulgar lyrics and video to shock her readers. She also used a incredible story line. Some may feel this was a huge mistake but I think it was a huge success.

Shock value in marketing has long had a place in Marketing and Advertising and yet most people don't use it, no matter how aggressive their competition is with their marketing.

The reality is that businesses, whether online or offline can inevitably benefit if they only apply just a little shock value into their marketing and advertising messages. Sadly, most business or rather their owners or marketing departments, are either too scared or not aggressive enough to grab their market by the throat and make them listen.