Small Business Tips: Passion vs Action

Business Tip: Passion vs Action

This a new entry to our blog about having a passion for your business.

Passion fuels confidence. 

"A person with passion typically exudes confidence, and confidence creates value for themselves. Professionals who are confident are great leaders and earn the respect and confidence of others.

Passion creates excitement. 

Excitement is something that can be shared and creates organized value, not disarray. "Professionals who are excited create enthusiasm in their teams and with others, and are viewed as great supporters." 

Passion is contagious.

When you're passionate, you make those around you feel excited — and everyone wins.

Action is the key.

With everything said above about passion you would think its what you need to be successful. Passion alone will not create success. The important key to success is to take action, you cannot afford to sit and wait hoping things will work out; you must get the courage and be ready to move.

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Word Of Mouth Marketing “The Most Important Social Media.”

HIRE A Brand Evangelist.

A brand evangelist is a personality who spreads the word about a product or service through his or her personal reputation and network.

Basically, its word of mouth marketing (WOMM). In the digital age, word-of-mouth marketing is sneered against as an outdated, ineffective, and pretty much passé.

In reality, word of mouth is huge. And it works. A Forbes article labeled word of mouth marketing “the most important social media.” In an age dominated by Twitter, Pinterest, and Facebook, word of mouth still wins the day.

Nielsen research indicates that 92% of consumers trust recommendations from family and friends over every other form of advertising.

This word of mouth thing works, but how does one actually do it? If you want to try it click learn more.....

Every Brand Has A Personality - 6 Reasons Branding Is Important

This was a video post I made a while ago. As a small business owner you should understand that your product or service is brand that needs to have personality. When your thinking of branding your small business think of these 6 things.

1. Branding Improves Recognition

One of major components of your brand is your logo. Think of how we instantly recognize the golden arches of McDonalds or the simple, but powerful eagle of the USPS. As the “face” of a company, logo design is critical because that simple graphic will be on every piece of correspondence and advertising. A professional logo design is simple enough to be memorable, but powerful enough to give the desired impression of your company.

2. Branding Creates Trust

A professional appearance builds credibility and trust. People are more likely to purchase from a business that appears polished and legitimate. Emotional reactions are hardwired into our brains, and those reactions are very real influencers.

3. Branding Supports Advertising

Advertising is another component of your brand. Both the medium chosen and demographic targeted for advertisements builds a brand. Too narrow an advertising focus, and a company risks being “pigeon holed” and losing their ability to expand into new markets. Too broad a focus, and the company fails to create a definable impression of the company in the minds of would be customers.

4. Branding Builds Financial Value

Companies who publicly trade on a stock exchange are valued at many times the actual hard assets of the company. Much of this value is due to the branding of the company. A strong brand usually guarantees future business. Whether a company is in the position to borrow funds for expansion or rolling out to an IPO, being perceived as more valuable will make the process advantageous for the owner of the company. The greater a company’s devotion to build its brand value, the better the financial return from its efforts.

5. Branding Inspires Employees

Many employees need more than just work— they need something to work toward. When employees understand your mission and reason for being, they are more likely to feel that same pride and work in the same direction to achieve the goals you have set. Having a strong brand is like turning the company logo into a flag the rest of the company can rally around.

6. Branding Generates New Customers

Branding enables your company to get referral business. Would it be possible for you to tell a friend about the new shoes you love if you couldn’t remember the brand? A large reason ‘brand’ is the word used for this concept is that the goal is an indelible impression. As the most profitable advertising source, word of mouth referrals are only possible in a situation where your company has delivered a memorable experience with your customer.

Feel free to enjoy a old video of mine about branding

Learn How To Build Your First Mobile App For Your Small Business The Easy Way

As a small business owner you have finally gotten your website , logo and branding right and your ready to increase your revenue. Everything on your website looks good, it’s easy to navigate and your SEO couldn't be better. 

Some of you if not all have even implemented some form of eCommerce to your site so you can receive payments online. That's great because all of the things mentioned above are needed if you are going to compete in this competitive business world. However you can’t just stop now even though you have an amazing website. Now it’s time to think about making your creating a mobile app for your website. 

In fact, these days you’ll notice that many small businesses you interact with in your everyday life have their own dedicated mobile app — be it the local barber shop or the candy store out east in Long Island, NY. These companies are ahead of the game when it comes to taking their marketing to the next level.

Learn How to Build Your First Mobile App in 12 Steps, is a article which proved to be very popular with readers. If you’re interested in building mobile apps for your SMB but worried that app development requires coding knowledge, buckets of money, and tons of time? Well, put your worries aside! BiznessApps lets your create easily to build, design, and publish apps with their intuitive mobile app builder. Start taking your business to the next level today!

9 Recommendations From Warren Buffett That Will Help You Be Happy and Successful!

Warren Buffett  is known for his investment skills in the business arena. Learn the 9 recommendations that he says will help you  to be come more happy and successful.   

1. Invest in yourself before anything else.

2. Change bad habits as soon as you can.

3. Know your own strengths and weaknesses.

4. Never risk something you need to get something you don't need.

5. Find work you love.

6. Surround yourself with people you admire.

7. Face down your fears.

8. Your time is a precious resource. Use it accordingly.

9. Never ignore a great opportunity.

For more detailed in site listen to the audio:

Small Biz Marketing Helper: One Recourse @ Pitch Night

Small Biz Marketing Helper: One Recourse @ Pitch Night: It's pitch night on Long Island get your business seen by investors. Check out LaunchPad for more details about more events for  Entre...

The words “music” and “entrepreneurship” are Linked!

Let’s take a look at our featured musical entrepreneur Kevin Mecchella. Music students are recognizing the need to think more creatively than ever before in order to put their education to use. Kevin Mecchella is a musician, educator, and clinician, representing a generation of 21st century artists that continue to push boundaries of western art music. Kevin with his superlative lyricism, exquisite sound, and dedication to the low brass community is what makes him great. Kevin continues to engage audiences performing with numerous ensembles and chamber groups. You don’t have to take our word for how good he is just listen to him play.

Kevin Mecchella

 Music Educator and Performer 

As a busy musical entrepreneur Kevin still finds the time to teach others to be Great! 

Attention music teachers: just a few more days left of school! If your low brass students are looking to take lessons over the summer, the "summer focus lessons" may be just for them. If you have any students interested in keeping their chops alive throughout July and August, Click for more info!

Learn a simple way to start and run a small business

Word of mouth matters even more then digital marketing!

Word-of-mouth advertising - personal recommendations from friends and family - influence 20% to 50% of all purchasing decisions. Attending networking events is a great way to spread the word about your business. The only problem is you can only spread that word at one event at a  time. Onerecourse.com is your networking/word of mouth marketing solution. We attend more then 10 events per month for our clients. Check out our site and apply today! Number don't lie!  

One Recourse @ Pitch Night

It's pitch night on Long Island get your business seen by investors. Check out LaunchPad for more details about more events for Entrepreneurs 

Gary Vaynerchuk | USC Entrepreneur Talk | 2015

Gary Vaynerchuk of Vayner Media breaks down entrepreneurship and tech investing in blunt terms. This video is the video to watch if your thinking about entrepreneurship Just take a second to watch for 2 mins and I am sure you will be hooked and watch it all. Gary Vaynerchuk builds businesses. Fresh out of college he took his family wine business and grew it from a $3M to a $60M business in just five years. Now he runs VaynerMedia, one of the world's hottest digital agencies. Along the way he became a prolific angel investor and venture capitalist, investing in companies like Facebook, Twitter, Tumblr, Uber, and Birchbox before eventually co-founding VaynerRSE, a $25M angel fund.

SO YOU'RE AN INTROVERT? HERE'S SOME CAREER ADVICE

Are You An Introvert or Extrovert Entrepreneur?

OneRecourse.com specializes in helping introvert network and grow their business. Find out which one you are and sign up today for our amazing services.

 

Business Networking and Sushi

What a great night for #networking and #sushi we don't need a lot of people just quality people for our clients. #onerecourse if you would like your company represented at over 20+ networking events a month #contactus. Stop missing out on new opportunities #TODAY "WE NETWORK FOR YOU "

One Recourse - Pitch Night

Just went to a investor's showcase aka a mini #sharktank to see a few companies pitch their idea and business to a room of investors. The company presenting in this video is Long Island Tech Academy learn how to become a programmer.  We love what we do if you like our videos #followus. If you are entrepreneur or inventor and want to get more exposure for your business email us at networker@onerecourse.com.  #onerecourse "We Network For You"

Entrepreneur Type - Builder

A Builder is a entrepreneur  with a drive to build highly scale able businesses very fast. That’s because these individuals measure success through a very unique lens. It drives the decisions they make and the strategy they build and deploy. 

If there’s one thing Builders understand, it’s the value of reaching goals. We work with Builder-types of personalities to define clear cut goals, and develop a networking strategy designed to propel their business. Our  no-nonsense, organized approach creates valuable contacts for businesses efficiently. We immediately link businesses and individuals with reliable vendors, new prospects and key contacts, to create an established network fast.

Entreprenuer Type - Innovator

Like most Innovators, they enjoy doing something they love. The breakthrough discovery typically drives this entrepreneur in the “lab” of their business – where they want to invent, design and tinker. They measure success based on the impact their product or service is having on the market.

We work with innovators to share their passion with those who need their products or services. Innovator types often possess a high degree of focus. This tendency can make casual ice-breaking conversations difficult for good networking. Our networkers form a communication bridge for our innovator-types of clients, so they can immediately do what they do best: get to the heart of the matter with interested prospects. We create the opportunity and provide the introduction so innovators can get their ideas to key people. 

Entrepreneur Type - Opportunists

These entrepreneurs are individuals are highly optimistic master promoters. They enjoy marketing and selling. They are wired to sniff out well-timed money making opportunities.

If you’re the type of person who likes telling your company’s story over and over again to whomever will listen, chances are you’re an opportunist. We help great marketers meet new prospects more efficiently by saving time. With OneRecourse, opportunist-types can meet quality contacts as if they’re in two places at the same time. This way, master promoters can focus on closing the sale with hot prospects, as we develop new contacts.

Entreprenuer Type - Specialist

You’re  the experts of our world. Specialist drive to be very analytical, relatively risk averse and anti-selling. Specialists generate most of their new business from referrals and networking. They measure success based on their personal income.

Someone is specifically looking to do business with you. That’s because your product, service or invention has compelling and logical reasons to be in the marketplace. But how do you find the right contacts, and what do you say?

That’s where OneRecourse comes in. We pair your ideas with those who need them.

We find that many Specialists don’t like selling or light, ice-breaking small talk. Often, this personality type enjoys having a deeper conversation, which can make general networking difficult, awkward and inefficient. Our networkers know how to locate and communicate to key contacts for you, so they are ready to hear the details. 

Tips For First-Time Entrepreneurs