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Wednesday, November 11, 2015
Friday, October 9, 2015
McDonald's All Day Breakfast - Marketing
Friday, October 2, 2015
Monday, September 28, 2015
Super Blood Moon 2015 & 3 Anticipation Marketing Tips For Your Business
Let’s look at the "Blood Moon" as a product or services
because it happens so rarely everyone wants to see it. One of the best
things that you can do for your marketing strategy is
building up some anticipation about your product, site, and more. The more
excited people get over your new products and site pages, the more effective
they will be. Take your cues from last night’s Blood Moon. So why was the
Super Blood Moon so cool? This super moon was particularly special,
because it coincided with a lunar eclipse, which gave it its distinctive pink
color, and earned it the title "Blood Moon".
The last time this happened was in 1982; the next will be in 2033.
Super Blood Moon NYC
Super Blood Moon NYC
This event was talked about heavily before it actually happened
last night, giving people the chance to get excited about the seeing it, and
gain the "must see" mentality that often comes with anticipation.
Think of your product like Christmas morning. Half of the magic of it is the
waiting to get it. Sunday 9/27/2015 was what everyone wanted the
anticipation for seeing the moon was in high demand the market wanted to see
the “Blood Moon". They didn't want to see Saturday's moon
and they don't even want to see Tonight's moon it was all
about Sundays. So here are 3 tips that can help you build anticipation
for your product or services.
1. Put the Focus on the People, Not the Product
Don't push the features of your
product or services, for example. Most people don’t care, and the ones who do
can easily find that information on your website or product literature.
Instead, emphasize how your product affects your customers. Talks
about how it can make their lives easier. When you launch a product,
everyone in your company is probably excited, and it’s easy to assume your
customer feels the same way. But they don’t. They care about their problems
and how your product is going to fit into their life. So, that’s how you have to frame
your marketing. Don’t just talk about what your product does or why it’s
superior; show them a compelling picture of how it’s going to make their life
better. That’s what gets people excited.
2. Turn Your
Product Launch into an Event
When you’re launching a new product, if you have the budget
for it, throw a big press event for your product announcements. If not, at
least have some kind of online event. If you make a big deal about your product
launch, both your potential customers and the media are likely to take it more
seriously, and it’ll be reflected in your product sales.
3. Draw out
the Suspense for As Long As You Can
To make use of this strategy in your own company, take your
hottest product and deliberately release very, very few details about it. The
mystery will drive your customer base into a frenzy.
So let’s be honest without the proper anticipation strategy behind
the Blood Moon event no one would have really cared to see the Blood Moon.
They wouldn't have cared
because they wouldn't have known about it. Of course you
would have had some people outside during the time it was happening but trust
me they wouldn't have been sharing it all over the internet.
I hope you’re able to take the 3 tips I provided to start and create your
anticipation marketing strategy.
Check out "OneRecourse.com"
Wednesday, September 16, 2015
Startup Marketing 101
The idea here is to speak with your specific target audiences and help them achieve what they want to… and in some cases, they may not even know what they need, so you’re going to need to let them know that as well. It’s always a great idea to put yourself in your customer’s shoes and understand their pain points during the marketing process if you really want to make it personal.
Monday, August 31, 2015
18 mistakes that will kill your startup
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| Visit www.onerecourse.com they can help |
- Single Founder – as a single founder you have almost zero chance of getting funding from Paul Graham. Why? It’s not a coincidence, he says, that founders who succeeded did so as a team of at least two.
- Bad Location – you can change everything about a house but its location. Likewise, if your startup is in a bad location, you can’t change the nature of that location. It’s easier to move the startup. Where to? Silicon Valley.
- Marginal Niche – by choosing an obscure niche a startup may paint themselves in a corner. If you are afraid of competition, this is not the way to avoid it.
- Derivative Idea – there are only so many Twitters for pet owners one can come up with. The bottom line is that the Google of tomorrow will not be like Google.
- Obstinacy – or inability to adapt kills startups who would have survived had they not been too stubborn to see what their users were telling them.
- Hiring Bad Programmers – knowing a good programmer from a bad one often takes being a good one yourself, or having a trusted one on your team. Exceptional programmers are always in short supply. So the odds are stacked up against hiring good ones.
- Choosing the Wrong Platform – how fast you can scale will determine whether your startup lives or dies once you get traction. On the wrong platform scalability will be the bottleneck. And users often don’t wait for you to figure it out.
- Slowness in Launching – before you actually launch you are in the dark about whether your startup should even exist. The longer you delay the launch the more you delay getting the answer. If you are afraid to know what the answer is, you might want to ask yourself why.
- Launching Too Early – launch too early, though, and you may be completely unprepared to handle your growth, or worse yet to present a usable product.
- Having No Specific User in Mind – somewhere someone will for sure be interested in your product, you just don’t know who yet? Sounds like those people may not exist. Be sure to check.
- Raising Too Little Money – you get what you spend on. With too little money you may not be able to flesh out your product in to its full potential.
- Spending Too Much – spending too much before you grew enough to have the numbers to raise the next round, and you are out of cash, which often spells the end.
- Raising Too Much Money – raising too much will likely make you feel like a huge success even before you made anything useful. At the end of the day it’s users, not investors, you want to impress the most.
- Poor Investor Management – if the choice is between making investors happy or making your users happy, always choose the users. If the user is happy your investors will make money eventually.
- Sacrificing Users to (Supposed) Profit – you can always make money later. This however, cannot be said about making users happy. You need to make something they want now.
- Not Wanting to Get Your Hands Dirty – you can’t solve all your problems with coding. Businesses are built on relationships. Go out and meet those people.
- Fights Between Founders – founder conflict is too common. Founders being ambitious people are almost bound to disagree.
- A Half-Hearted Effort – a lack of determination to see the startup through to the end is not rare. If you feel like you have other options in life than building your startup, you will probably mentally hang on to them.
Read more: http://www.businessinsider.com/18-mistakes-that-will-kill-your-startup-2015-3#ixzz3kPTs60Uz
Friday, August 21, 2015
Wednesday, August 19, 2015
Marketing 101: Small Business Owners What Is Your SWOT?
Are you a #smallbusiness owner? Do you know what your SWOT is? Well if you don't thats fine I providing some info that may help you figure it out.
First let me tell you want SWOT Means: A SWOT analysis is a common tool for business analysis and marketing planning. The letters stand for strengths, weaknesses, opportunities and threats.
A SWOT analysis is a common tool for business analysis and marketing planning. The letters stand for strengths, weaknesses, opportunities and threats.
First let me tell you want SWOT Means: A SWOT analysis is a common tool for business analysis and marketing planning. The letters stand for strengths, weaknesses, opportunities and threats.
A SWOT analysis is a common tool for business analysis and marketing planning. The letters stand for strengths, weaknesses, opportunities and threats.
Strengths
Strengths are capabilities and resources that give companies a competitive advantage. For example, a marketing manager who knows a rival company has a larger advertising budget might list that as strength for the rival company. A lack of sufficient marketing dollars may also qualify as a weakness for the marketing manager’s company. Other examples of strengths that may appear in a marketing SWOT analysis include notable brand name recognition and a proven, loyal customer base.
- . What does your company do well?
- . How strong is your company in the market?
- . Does your company have a dear strategic direction?
- . Does your company's culture produce a positive work environment?
Weaknesses
A valid list of weaknesses is just as important in the marketing analysis. A company could suffer because it has poor brand recognition or customers regard the company’s products or services as unreliable or overpriced. Weaknesses are important in a SWOT because they suggest how best to position a company against a rival that is stronger overall.
- What could be improved at your company?
- What does your company do poorly?
- What should be avoided?
- Is your company unable to finance needed technology?
- Do you have poor debt or cash flow?
Opportunities
Opportunities illustrate moves a company could make to enhance its position. In a marketing SWOT, that could include listing extensive cash resources and financing as a chance for a company to quickly grow market share by spending more money on advertising and promotion.
- What favorable circumstances are you facing?
- What are the interesting trends? Is your company positioned to take on those trends?
- Is your company entering new markets?
- Is your company advanced in technology?
Threats
Threats are similar to weaknesses. A threat in a marketing SWOT shows how a company is vulnerable to developments in the marketplace. For example, an established company that has always relied on traditional advertising in its marketing could face threats from new, entrepreneurial companies determined to build market share through social networking.
- What obstacles do you face?
- What is your competition doing?
- Are the required specifications for your products or services changing?
- Is changing technology threatening your position?
- What policies are local and federal lawmakers backing? Do they affect your industry?
Considerations
OneRecourse.com uses the SWOT to help determine how best to use the your company’s marketing budget given other factors in the marketplace and the competitive landscape.
Friday, August 14, 2015
How Much Money Does it Cost To Start A Business? Read and Find Out
51% of Inc. 500 CEOs said they chose entrepreneurship because it suits their skills and abilities.
Recent research by Gallup and Inc. shows that those traits include a much higher than average level of determination, work ethic, and willingness to take on new challenges.
57% of Inc. 500 CEOs told us they are company founders, while 36% said they are part of a co-founding team. An additional 7% came into their company as an investor or senior executive after it was started.
43% of Inc. 500 co-founders started their company with a close friend. Only 14% of co-founders said they started their company with a family member.
68% of Inc. 500 founders said their entire founding team is intact. Only 13% said they have half or less of that team still in place.
SOURCE: INC.COM
Thursday, August 13, 2015
What Is More Important - Sales or Marketing and Why?
The question a lot of small business owners face is not having a marketing budget. Marketing is what will drive sales if you don't have a budget for that then you are hurting your business. Time to invest and enjoy my video along with my blog post.
Marketing plays an important role in selling. It helps sales teams find and qualify leads and maintains contact with prospects throughout the sales cycle. Although sales and marketing reside in different departments in most organizations, integration between the two can help to improve overall performance in terms of revenue and profit.
Sales is important because it is the bottom line. Marketing is about getting a product known. At the end of the day, it's about the business bottom lines - and about getting results. You cannot sell a product without marketing. Marketing comes first. Advertising is about getting a product known. Marketing is about identifying a customer's need or want. If a customer doesn't need or want it, you can't sell it.
To prove this, let's say you are in the business of selling T-Shirts. You advertise all of the quality and custom graphics of this new T-shirt line that your trying to sell. You have two potential customers. Jack and Jill. Jack is a brick layer for a construction company. Jill is an college student.
There are two customers in front of you at the store and you really want to sell this these cool T-Shirts. Wouldn't you say that your probably going to spend more time explaining the quality and custom graphics of these T-Shirts to Jill. Your probably going to show her why she needs to wear these shirts, how this t-shirts is going to make her fashionable and feel great about her style. How this t-shirt is going to help her stay more update with the fashion trends, etc. etc.
Your marketing started when you were faced with two potential leads. You identified their occupation which allowed you the opportunity to convert the lead into a sale.
You can do all the advertising you want to both Jack and Jill. However, this is not enough to sell a product to a customer. You have to be able to convert the lead into a sale by identification which is a part of marketing. If you never explained to Jill how she needs this t-shirt in her life to make her more fashionable, you never would have sold it. If you take a little more time finding out about Jack, perhaps you can sell him too. Perhaps he has a t-shirt collection on the side.
Do a little more fact finding about Jack, the lead and see if there is a fit where your custom t-shirt would make it a must have for his collection. Then too, perhaps you can convert this lead into a second sale.
BOTTOM LINE
"You cannot sell a product or services without marketing. Marketing comes first."
Tuesday, August 11, 2015
Monday, August 3, 2015
Click To Learn A New Marketing Strategy For Your Small Business
- 3 ways to use drip marketing campaigns when it comes to sending emails
- Educational Tool: Offer a seminar or workshop that delivers one lesson each week and is directly related to your brand. Creating content that customers can use outside of purchasing your product helps to build brand loyalty and all-around good feelings. This can be a series of tips, videos, whitepapers or other educational content. Keep the campaign full of valuable content and those readers will never leave you.
- Great for: Local governments, consultants, home improvement stores, libraries and health care providers.
- Renewal Reminders: Automate contract and subscription renewal processes with messages timed to be sent as the contract period draws to a close. This can also be done for season tickets, domain registrations and credit card fees. These emails are the perfect messages to automate because they hardly ever change in structure. You can also use them to add in a little subtle marketing to show off upgrades or new additions.Great for: Publications, fitness clubs, property management companies, sports teams, credit card companies and web hosts.
- Coupons and Promotions: Create a series of coupon offers for new signups to introduce them to additional products or features and drive sales. This is one of the most used forms of drip email campaigns as it is based on a person’s action of buying or signing up for something. Be careful not to send too much in this case as it will have the opposite outcome and you will only annoy your audience. The goal should be to touch base just enough that your deals stay top of mind for that next purchase.Great for: Retail stores, hospitality providers, restaurants, software providers, health clubs, grocery stores and web hosts.
Thursday, July 30, 2015
How to Dream like a Entrepreneur in 15 Sec. or Less
Its been a while since we posted so this post is going to be short and sweet ENJOY!
Tuesday, July 21, 2015
5 Tips for Building Good Business Credit
5 Tips for Building Good Business Credit
At some point, your small business may
need to borrow money to grow. That means you'll be sitting down with a loan
officer or applying for credit. Without a good business credit score, chances
are slim that you'll get the funding you need.
1. Talk
to Your Bank
Sit down with a personal banker
from the institution where you have your business checking and other accounts.
Because it costs more money to get a new customer than to keep an existing one,
your bank will be motivated to work with you. Ask about business credit cards,
credit lines and small business loans. The bank might ask for your personal
guarantee on the credit or for payments automatically drafted from your
existing accounts--or both. As with your vendors, this may not be the best deal
in town, but it can be an excellent stepping stone.
2. Avoid using your personal credit for business
When it comes to money, you
need to cut the personal ties between you and your company. Intermingling
personal and business finances could have a detrimental effect on your efforts
to build business credit. Stop putting business expenses on your personal
credit card. Quit paying for equipment and supplies out of your personal
accounts.
As you seek to establish your business credit
rating, make sure that you're using your Employee Identification Number (EIN)
and not your social security number
to open your business accounts. Although the lender or credit card company
might check your personal credit history in order to open a new account,
business accounts should always be established under the business' name and tax
identification. Otherwise your activity on these accounts--on time payments and
appropriate utilization, for example, won't help to improve your business
credit rating.
3. Apply for credit before
you need it.
To begin
building a credit history for your business, apply for at least some sort of
credit soon after starting up. A small business will often have to establish itself for two
years before a bank feels comfortable offering a sizable credit line. But there
are ways around that, such as getting a business credit card or applying for a
small bank loan. If you have trouble scoring even a small loan, consider
opening a store-based credit line or getting a small secured credit card with a
low limit. Some major retailers that supply to small businesses, such as
OfficeMax or Home Depot, offer commercial credit accounts that can help build a
credit history for your business.
4. Make your payments on time.
The most
important thing you can do for your business credit score — and your personal credit score, for that matter — is make 100% of your payments
on time. While payments late by a few days likely won’t be reported as such,
it’s a good habit to get into making all payments before the due date. Plus,
you’ll avoid those pesky late fees!
5. Increase your credit limit
If you're unable to reduce your company's
need for credit, getting your credit limit increased is another way to minimize
the appearance of overall utilization. In this case, instead of reducing the
slice of your metaphorical credit limit pie being used, you're simply making
the pie bigger. You can increase your credit limit either by opening additional
lines of credit or requesting a higher credit limit on your current accounts.
Tuesday, July 14, 2015
5 Entrepreneur Must Do Tips - Help Someone And Share
Tuesday, July 7, 2015
Jidenna - Classic Man: Watch Music & Marketing Positioning Part 2
This is my second video about Positioning enjoy all the videos below and leave your feedback.
If you are a small business owner feel free to shoot me a email at networker@onerecourse.com I would love to help you with your marketing/positioning strategies. This was a perfect implementation of how to market your product or service in a heavily competitive market.
Street elegance. He has only one single, but Jidenna already cuts a distinctive, dashing figure in hip-hop. With his immaculately tailored suits and full, reddish beard, Jidenna, 30, and his single Classic Man emphasize style and character with a musical genre called, appropriately, Swank. "It's classy, it's funky, and there's an element of magic to it," says the Brooklyn-based MC.
The Crew: Roman GianArthur, Alex Belle and Isis Valentino of St. Beauty, Jidenna, Janelle Monae and Nate Wonder and Chuck Lightening of Deep Cotton.
Watch the Video by Jidenna "Classic Man"
Video right now has over 12M views and counting
Now Watch The RemixJidenna - Classic Man (Remix) (Audio) ft. Kendrick Lamar
This is great pairing of two different styles that are in the same category of music but both stand apart from each other. Be cause of the position this allows both artist to find success in there respected delivery of the music we all love.
The Accuracy. #Jidenna #Bird#ClassicMan #TheFiveHeartbeats
Harlem Nights
We have Eddie Murphy and Richer Pryor who both started in the movie Harlem Nights click link to watch the movie for free! This movie was set in the 1920's when you men used to dress up to head to the clubs. They were classic men looking there best at all times.
Lets just take a look at the other side of hip hop music marketing with 50 Cent. Very successful when he cam out with "Get Rich Or Die Trying" He has since gone on to be successful in other business ventures but similar to Jidenna when he got on the the industry he position him self as the hardest artist around.
The Crew: Loyd Banks, 50 Cent and Tony Yayo.
Watch the Video by 50 Cent "Up In The Club"
As you can see from this video it takes on a totally different position when it comes to style and music but are both considered hip hop. Now that you have looked at the two styles you can clearly see how the music is position differently in the same category. How will you position your business in your industry?
Please leave you comments and share this video with others.
Thursday, July 2, 2015
Bitch Better Have My Money - Rihanna "Marketing Greatness"
Rihanna "Bitch Better Have My Money. Wow I love her new video for a lot of reasons but mostly because of its marketing greatness. This is the latest entry to my short marketing videos geared toward helping small business owners understand the world of marketing. So with out further a duo lets get right in to my video blog post then in to the key concepts that made this video such a huge viral success.
Listen to see why this video is "Marketing Greatness"
Now Enjoy "Marketing Greatness": "Bitch Better Have My Money" BBHMM
Learn how you can create "Marketing Greatness": Below learn how to apply the same marketing tactics used in BBHMM for your small business marketing idea
5 Elements of Anticipation Marketing
Have a world class product or service. This cannot be overstated. Having a product/service that is so good people are compelled to talk about it, even buzz about it is essential and worth aiming for. Rihanna took a major a hit song let it play word wide to gain maximum exposure. (people love music), and this made it easier to release her video. To the delight of her record label, and us the viewers and listeners of her music.
Innovate. Find out of the box ways to solve related problems that your current customers will respond to. Rihanna has done this to a degree with the Bitch Better Have My Money, (BBHMM) by giving us a great song with a nice hook and easy to remember. Now she has invited consumers to share in the visual excitement of the video as well.
3rd Party Validation. A by-product of having a world-class product or service, this goes beyond testimonials. Having highly visible people in your industry, even a celebrity, rave about your product not only helps build anticipation in the short term, but compels them to act. Now not everyone knows a celebrity but you can work with local people in your area that are well known and respected.
The Press and Blogs. This is what Rihanna has been masterful in doing. With each song she release there is more and more buzz, mentions, and hype. It seems a subtle hint or suggestion is released with greater and greater fervor as the day draws near of the release of her hit song BBHMM.
Deliver. After the sale, helping customers make the most of their investment in your product or service is critical to building anticipation for future products. Rihanna focuses on the customer experience after you listen to her single and followed it up with (BBHMM). Thus, she has a loyal following.
Shock and Awe Marketing
Shock Value' in marketing and advertising has become a staple to companies that know the value of attracting the attention they need to conquer their competition and pull in profits as a result.
I'm sure you've heard the term "shock value" before. Well that's what this what BBHMM video marketing tactic is all about. Shocking your her listeners. She used vulgar lyrics and video to shock her readers. She also used a incredible story line. Some may feel this was a huge mistake but I think it was a huge success.
Shock value in marketing has long had a place in Marketing and Advertising and yet most people don't use it, no matter how aggressive their competition is with their marketing.
The reality is that businesses, whether online or offline can inevitably benefit if they only apply just a little shock value into their marketing and advertising messages. Sadly, most business or rather their owners or marketing departments, are either too scared or not aggressive enough to grab their market by the throat and make them listen.
Shock value in marketing has long had a place in Marketing and Advertising and yet most people don't use it, no matter how aggressive their competition is with their marketing.
The reality is that businesses, whether online or offline can inevitably benefit if they only apply just a little shock value into their marketing and advertising messages. Sadly, most business or rather their owners or marketing departments, are either too scared or not aggressive enough to grab their market by the throat and make them listen.
Wednesday, July 1, 2015
One Recourse Business Tip: Positioning
So this is my second official video that I have created to share some incite about marketing for small businesses. My videos will get better...lol as time goes on but I will say I do enjoy making them for all to view in hopes they help others.
So is this video I am offering a book review for a book called Positioning: The Battle for Your Mind at it was written by Al Ries and
Thanks for watching our latest video please share and and provide your feedback. Stay tuned for my next post giving you more information about how you can create your positioning strategy.
Saturday, June 27, 2015
Small Business Tips: Passion vs Action
Business Tip: Passion vs Action
Passion fuels confidence.
"A person with passion typically exudes confidence, and confidence creates value for themselves. Professionals who are confident are great leaders and earn the respect and confidence of others.
Passion creates excitement.
Excitement is something that can be shared and creates organized value, not disarray. "Professionals who are excited create enthusiasm in their teams and with others, and are viewed as great supporters."
Passion is contagious.
When you're passionate, you make those around you feel excited — and everyone wins.
Action is the key.
With everything said above about passion you would think its what you need to be successful. Passion alone will not create success. The important key to success is to take action, you cannot afford to sit and wait hoping things will work out; you must get the courage and be ready to move.
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