Click To Learn A New Marketing Strategy For Your Small Business

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   Do you know what drip marketing is? learn how it can help your business. Drip marketing is a communication strategy that sends, or "drips," a pre-written set of messages to customers or prospects over time. These messages often take the form of email marketing, although other media can also be used.
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5. 3 ways to use drip marketing campaigns when it comes to sending emails 
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7. Educational Tool: Offer a seminar or workshop that delivers one lesson each week and is directly related to your brand. Creating content that customers can use outside of purchasing your product helps to build brand loyalty and all-around good feelings. This can be a series of tips, videos, whitepapers or other educational content. Keep the campaign full of valuable content and those readers will never leave you.
8. Great for: Local governments, consultants, home improvement stores, libraries and health care providers.
9. Renewal Reminders: Automate contract and subscription renewal processes with messages timed to be sent as the contract period draws to a close. This can also be done for season tickets, domain registrations and credit card fees. These emails are the perfect messages to automate because they hardly ever change in structure. You can also use them to add in a little subtle marketing to show off upgrades or new additions.
   Great for: Publications, fitness clubs, property management companies, sports teams, credit card companies and web hosts.
10. Coupons and Promotions: Create a series of coupon offers for new signups to introduce them to additional products or features and drive sales. This is one of the most used forms of drip email campaigns as it is based on a person’s action of buying or signing up for something. Be careful not to send too much in this case as it will have the opposite outcome and you will only annoy your audience. The goal should be to touch base just enough that your deals stay top of mind for that next purchase.
    Great for: Retail stores, hospitality providers, restaurants, software providers, health clubs, grocery stores and web hosts.