How to Dream like a Entrepreneur in 15 Sec. or Less

Its been a while since we posted so this post is going to be short and sweet ENJOY!

5 Tips for Building Good Business Credit

5 Tips for Building Good Business Credit

At some point, your small business may need to borrow money to grow. That means you'll be sitting down with a loan officer or applying for credit. Without a good business credit score, chances are slim that you'll get the funding you need.

1. Talk to Your Bank

Sit down with a personal banker from the institution where you have your business checking and other accounts. Because it costs more money to get a new customer than to keep an existing one, your bank will be motivated to work with you. Ask about business credit cards, credit lines and small business loans. The bank might ask for your personal guarantee on the credit or for payments automatically drafted from your existing accounts--or both. As with your vendors, this may not be the best deal in town, but it can be an excellent stepping stone. 

2. Avoid using your personal credit for business 

When it comes to money, you need to cut the personal ties between you and your company. Intermingling personal and business finances could have a detrimental effect on your efforts to build business credit. Stop putting business expenses on your personal credit card. Quit paying for equipment and supplies out of your personal accounts.

As you seek to establish your business credit rating, make sure that you're using your Employee Identification Number (EIN) and not your social security number to open your business accounts. Although the lender or credit card company might check your personal credit history in order to open a new account, business accounts should always be established under the business' name and tax identification. Otherwise your activity on these accounts--on time payments and appropriate utilization, for example, won't help to improve your business credit rating.

3. Apply for credit before you need it. 

To begin building a credit history for your business, apply for at least some sort of credit soon after starting up. A small business will often have to establish itself for two years before a bank feels comfortable offering a sizable credit line. But there are ways around that, such as getting a business credit card or applying for a small bank loan. If you have trouble scoring even a small loan, consider opening a store-based credit line or getting a small secured credit card with a low limit. Some major retailers that supply to small businesses, such as OfficeMax or Home Depot, offer commercial credit accounts that can help build a credit history for your business.

4. Make your payments on time.

The most important thing you can do for your business credit score — and your personal credit score, for that matter — is make 100% of your payments on time. While payments late by a few days likely won’t be reported as such, it’s a good habit to get into making all payments before the due date. Plus, you’ll avoid those pesky late fees!

5. Increase your credit limit

If you're unable to reduce your company's need for credit, getting your credit limit increased is another way to minimize the appearance of overall utilization. In this case, instead of reducing the slice of your metaphorical credit limit pie being used, you're simply making the pie bigger. You can increase your credit limit either by opening additional lines of credit or requesting a higher credit limit on your current accounts.

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Jidenna - Classic Man: Watch Music & Marketing Positioning Part 2

This is my second video about Positioning enjoy all the videos below and leave your feedback.

 If you are a small business owner feel free to shoot me a email at networker@onerecourse.com I would love to help you with your marketing/positioning strategies. This was a perfect implementation of how to market your product or service in a heavily competitive market.

Street elegance. He has only one single, but Jidenna already cuts a distinctive, dashing figure in hip-hop. With his immaculately tailored suits and full, reddish beard, Jidenna, 30, and his single Classic Man emphasize style and character with a musical genre called, appropriately, Swank. "It's classy, it's funky, and there's an element of magic to it," says the Brooklyn-based MC.

The Crew: Roman GianArthur, Alex Belle and Isis Valentino of St. Beauty, Jidenna, Janelle Monae and Nate Wonder and Chuck Lightening of Deep Cotton.

Watch the Video by Jidenna "Classic Man"

Video right now has over 12M views and counting

Now Watch The RemixJidenna - Classic Man (Remix) (Audio) ft. Kendrick Lamar

This is great pairing of two different styles that are in the same category of music but both stand apart from each other. Be cause of the position this allows both artist to find success in there respected delivery of the music we all love.

 The Accuracy. #Jidenna #Bird#ClassicMan #TheFiveHeartbeats

Harlem Nights

We have Eddie Murphy and Richer Pryor who both started in the movie Harlem Nights click link to watch the movie for free! This movie was set in the 1920's when you men used to dress up to head to the clubs. They were classic men looking there best at all times.

Lets just take a look at the other side of hip hop music marketing with 50 Cent. Very successful when he cam out with "Get Rich Or Die Trying" He has since gone on to be successful in other business ventures but similar to Jidenna when he got on the the industry he position him self as the hardest artist around.

The Crew: Loyd Banks, 50 Cent and Tony Yayo.

Watch the Video by 50 Cent "Up In The Club"

As you can see from this video it takes on a totally different position when it comes to style and music but are both considered hip hop. Now that you have looked at the two styles you can clearly see how the music is position differently in the same category. How will you position your business in your industry?

Please leave you comments and share this video with others.

Bitch Better Have My Money - Rihanna "Marketing Greatness"

Rihanna "Bitch Better Have My Money. Wow I love her new video for a lot of reasons but mostly because of its marketing greatness. This is the latest entry to my short marketing videos geared toward helping small business owners understand the world of marketing. So with out further a duo lets get right in to my video blog post then in to the key concepts that made this video such a huge viral success. 

Listen to see why this video is "Marketing Greatness"

Now Enjoy "Marketing Greatness": "Bitch Better Have My Money" BBHMM

Learn how you can create "Marketing Greatness": Below learn how to apply the same marketing tactics used in  BBHMM for your small business marketing idea

5 Elements of Anticipation Marketing

Have a world class product or service. This cannot be overstated. Having a product/service that is so good people are compelled to talk about it, even buzz about it is essential and worth aiming for.  Rihanna took a major a hit song let it play word wide to gain maximum exposure. (people love music), and this made it easier to release her video. To the delight of her record label, and us the viewers and listeners of her music.

Innovate. Find out of the box ways to solve related problems that your current customers will respond to. Rihanna has done this to a degree with the Bitch Better Have My Money, (BBHMM) by giving us a great song with a nice hook and easy to remember. Now she has invited consumers to share in the visual excitement of the video as well.  

3rd Party Validation. A by-product of having a world-class product or service, this goes beyond testimonials. Having highly visible people in your industry, even a celebrity, rave about your product not only helps build anticipation in the short term, but compels them to act. Now not everyone knows a celebrity but you can work with local people in your area that are well known and respected.

The Press and Blogs. This is what Rihanna has been masterful in doing. With each song she release there is more and more buzz, mentions, and hype. It seems a subtle hint or suggestion is released with greater and greater fervor as the day draws near of the release of her hit song BBHMM.

Deliver. After the sale, helping customers make the most of their investment in your product or service is critical to building anticipation for future products. Rihanna focuses on the customer experience after you listen to her single and followed it up with (BBHMM). Thus, she has a loyal following.

Shock and Awe Marketing

Shock Value' in marketing and advertising has become a staple to companies that know the value of attracting the attention they need to conquer their competition and pull in profits as a result. 

I'm sure you've heard the term "shock value" before. Well that's what this what BBHMM video marketing tactic is all about. Shocking your her listeners. She used vulgar lyrics and video to shock her readers. She also used a incredible story line. Some may feel this was a huge mistake but I think it was a huge success.

Shock value in marketing has long had a place in Marketing and Advertising and yet most people don't use it, no matter how aggressive their competition is with their marketing.

The reality is that businesses, whether online or offline can inevitably benefit if they only apply just a little shock value into their marketing and advertising messages. Sadly, most business or rather their owners or marketing departments, are either too scared or not aggressive enough to grab their market by the throat and make them listen. 

One Recourse Business Tip: Positioning

So this is my second official video that I have created to share some incite about marketing for small businesses. My videos will get better...lol as time goes on but I will say I do enjoy making them for all to view in hopes they help others. 

So is this video I am offering a book review for a book called Positioning: The Battle for Your Mind at it was written by Al Ries and  Jack Trout. Click the links to see what other books they have written. As a entrepreneur or a start up business I highly recommend having a positioning strategy. So I will do my best to provide my point of view and us full hints in up coming videos about examples of marketing positioning. 

ENJOY THE VIDEO

Thanks for watching our latest video please share and and provide your feedback. Stay tuned for my next post giving you more information about how you can create your positioning strategy.